Program Overview

Program Brochure 2026-27
Sport Marketing and Management
Application deadline

March 1 for Fall Semester

Minimum admission requirements

Quebec Secondary School Diploma or a level of education that is deemed equivalent by the College.

Prerequisites

Sec IV Cultural, Social and Technical Math 4 (563414 or 063414)

Placement at the French 100 level (or higher) required

About the Program

The Sport Marketing and Management option in the Administration & Management program is a three-year program designed to prepare students for careers in a wide range of sport-related enterprises. It is designed for the student who enjoys having responsibility, taking initiative, dealing with the public and being part of a team.

This technical program has a practical approach to learning using simulations, case studies, and assorted software applications. Students will have the opportunity to complete fieldwork or to develop a project through an independent study in sport. Sport Marketing & Management will give the knowledge and skills needed to succeed in business and can lead to a career that is both challenging and rewarding.

Careers in Business

The aim of the program is to prepare students for management or marketing positions in:

  • Sports marketing companies
  • Sports and communication firms
  • Amateur athletic organizations
  • Corporate fitness and wellness programs
  • Professional sports teams/leagues

Program Grids

For further information about English Certificate Holders and Non-Certificate Holders, please refer to the Law 14 (Bill 96) FAQ. Find a list of course descriptions here.

Students with certificates of eligibility are sorted into High French Proficiency (HFP) and Lower French Proficiency (LFP) based on placement grades.

Program grids are pending approval and subject to change.

Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6
EnglishEnglishEnglishHumanities for ProfessionalEnglish for Professional ProgramsCapstone Course: Sport Event Management Project 2
French Block AHumanitiesHumanitiesComplementaryComplémentaire Case Lab: Administrative Strategies of Successful Sports Organizations
Physical EducationFrench Block BPhysical EducationLe français écrit des affaires Physical EducationData Analytics & Reporting
History of Sport: Pre-Modern (before 1700s)Math for Business Professionals Research Methods for the Sport Industry Economics of Sport Art de la Présentation et Communication en FrançaisCorporate Social Responsibility (CSR) in Sport
Intro to Sport ManagementHistory of Sport: Modern Era (from the 1700s to the present)Consumer Behaviour in the Sport Industry Customer Service Strategies for Driving SalesFinancial Planning and InvestmentsNegotiation Strategies for Sports Agents and Managers
Business Software and Productivity ToolsMarketing Fundamentals for SportIntroduction to Accounting OperationsManaging Employees and Organizations Building Your Own BrandSport Industry Internship
Web Design & Maintenance for MarketingAI-Powered Content Creation & Automation Organizational Monitoring and Impact Analysis in Sport ManagementLegal Issues in Sport Logistics for Sports Events and Operations
Principles of Sport and Fitness Professional Communication for the Sport Industry Sales Strategies in Sport Marketing Digital and Social Media Strategies for Advertising in SportAI to Leverage Operational Efficiency in Sport Organizations
Visual Design for SportRetailing & e-Commerce in Sport Sport Event Management Project 1Business Planning and Development for Sports Ventures
Sponsorship Sales and Partnership Development in Sport
Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6
EnglishEnglishEnglishHumanities for ProfessionalEnglish for Professional ProgramsCapstone Course: Sport Event Management Project 2
French Block AHumanitiesHumanitiesComplementaryFrançais , travail et numérique or Projet expérientiel en françaisCase Lab: Administrative Strategies of Successful Sports Organizations
Physical EducationFrench Block BPhysical EducationLe français écrit des affaires Physical EducationData Analytics & Reporting
Principles of Sport and Fitness Math for Business Professionals Research Methods for the Sport Industry Economics of Sport Art de la Présentation et Communication en FrançaisCorporate Social Responsibility (CSR) in Sport
History of Sport: Pre-Modern (before 1700s)History of Sport: Modern Era (from the 1700s to the present)Consumer Behaviour in the Sport Industry Customer Service Strategies for Driving SalesFinancial Planning and InvestmentsNegotiation Strategies for Sports Agents and Managers
Introduction to Sport ManagementMarketing Fundamentals for SportIntroduction to Accounting OperationsManaging Employees and Organizations Building Your Own BrandSport Industry Internship
Business Software and Productivity ToolsAI-Powered Content Creation & Automation Organizational Monitoring and Impact Analysis in Sport ManagementLegal Issues in Sport Logistics for Sports Events and Operations
Web Design & Maintenance for MarketingProfessional Communication for the Sport Industry Sales Strategies in Sport Marketing Digital and Social Media Strategies for Advertising in SportAI to Leverage Operational Efficiency in Sport Organizations
Visual Design for SportRetailing & e-Commerce in Sport Sport Event Management Project 1Business Planning and Development for Sports Ventures
Sponsorship Sales and Partnership Development in Sport
Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6
EnglishEnglishEnglish 103Humanities for ProfessionalEnglish for Professional ProgramsCapstone Course: Sport Event Management Project 2
Oeuvres narratives et écritureHumanitiesHumanities 102Comparaison d'oeuvresComplementaryCase Lab: Administrative Strategies of Successful Sports Organizations
Physical EducationPoésie, théâtre et écriturePhysical EducationLe français écrit des affaires Physical EducationData Analytics & Reporting
Principles of Sport and Fitness Math for Business Professionals Research Methods for the Sport Industry Economics of Sport Art de la Présentation et Communication en FrançaisCorporate Social Responsibility (CSR) in Sport
History of Sport: Pre-Modern (before 1700s)History of Sport: Modern Era (from the 1700s to the present)Consumer Behaviour in the Sport Industry Customer Service Strategies for Driving SalesFinancial Planning and InvestmentsNegotiation Strategies for Sports Agents and Managers
Introduction to Sport ManagementMarketing Fundamentals for SportIntroduction to Accounting OperationsManaging Employees and Organizations Building Your Own BrandSport Industry Internship
Business Software and Productivity ToolsAI-Powered Content Creation & Automation Organizational Monitoring and Impact Analysis in Sport ManagementLegal Issues in Sport Logistics for Sports Events and Operations
Web Design & Maintenance for MarketingProfessional Communication for the Sport Industry Sales Strategies in Sport Marketing Digital and Social Media Strategies for Advertising in SportAI to Leverage Operational Efficiency in Sport Organizations
Visual Design for SportRetailing & e-Commerce in Sport Sport Event Management Project 1Business Planning and Development for Sports Ventures
Sponsorship Sales and Partnership Development in Sport

Ready to apply?

Click here to find all the information you need to complete your online application.

How to apply