Program Overview

Program Brochure 2025-26
Sport Marketing
Application deadline

March 1 for Fall Semester

Minimum admission requirements

Quebec Secondary School Diploma or a level of education that is deemed equivalent by the College.

Prerequisites

Sec IV Cultural, Social and Technical Math 4 (563414 or 063414)

Placement at the French 100 level (or higher) required

About the Program

The Sport Marketing & Management option of the Business Management program is a three-year program designed to prepare students for careers in a wide range of sport- related enterprises. It is designed for the student who enjoys having responsibility, taking initiative, dealing with the public and being part of a team.

This three-year technical program has a practical approach to learning using simulations, case studies, and assorted software applications. Students will have the opportunity to complete fieldwork or to develop a project through an independent study in sport. Sport Marketing & Management will give the knowledge and skills needed to succeed in business and can lead to a career that is both challenging and rewarding.

Careers in Business

The aim of the program is to prepare students for management or marketing positions in:

  • Sports marketing companies
  • Sports and communication firms
  • Amateur athletic organizations
  • Corporate fitness and wellness programs
  • Professional sports teams/leagues

Program Grids

For further information about English Certificate Holders and Non-Certificate Holders, please refer to the Law 14 (Bill 96) FAQ. Find a list of course descriptions here.

Students with certificates of eligibility are sorted into High French Proficiency (HFP) and Lower French Proficiency (LFP) based on placement grades.

Program grids are subject to change.

Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6
EnglishEnglishEnglishEnglish for Professional ProgramsComplementaryMedia Relations in Sports
French Block AHumanitiesHumanitiesHumanities for ProfessionalPhysical EducationGlobal Marketing
Physical EducationFrench Block BPhysical EducationComplementarySales Force Training and ManagementSales Practicum
History of SportIntro to AccountingFinancial Management in SportManagerial Statistical MethodsPlanification de carrièreSport Marketing Practicum
Intro to Sport ManagementConsumer BehaviourQuestions juridiques dans le sportEconomics of SportProject Mgmt: Sport Product Launch or Facility MgmtExternship in Sport Management
Intro to MarketingPresentation Techniques for MarketersWeb Page Design for Marketing and SalesSport Marketing ResearchSport Advertising
Intro to Business Software ToolsSport MarketingFrançais du travail (faible/moyen/fort)Retailing in SportField Work in Sport or Independent Study in Sport
Social Media as a Business ToolDelivering Quality Customer Service
Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6
EnglishEnglishEnglishEnglish for Professional ProgramsComplementaryMedia Relations in Sports
French Block AHumanitiesHumanitiesHumanities for ProfessionalPhysical EducationGlobal Marketing
Physical EducationFrench Block BPhysical EducationComplementarySales Force Training and ManagementSales Practicum
History of SportIntro to AccountingFinancial Management in SportManagerial Statistical MethodsPlanification de carrièreSport Marketing Practicum
Intro to Sport ManagementConsumer BehaviourQuestions juridiques dans le sportEconomics of SportProject Mgmt: Sport Product Launch or Facility MgmtExternship in Sport Management
Intro to MarketingPresentation Techniques for MarketersWeb Page Design for Marketing and SalesSport Marketing ResearchSport Advertising
Intro to Business Software ToolsSport MarketingFrançais du travail (faible/moyen/fort)Retailing in SportField Work in Sport or Independent Study in Sport
Social Media as a Business ToolDelivering Quality Customer Service
Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6
EnglishEnglishEnglishEnglish for Professional ProgramsComplementaryMedia Relations in Sports
Oeuvres narratives et écritureHumanitiesHumanitiesHumanities for ProfessionalPhysical EducationGlobal Marketing
Physical EducationPoésie, théâtre et écriturePhysical EducationComparaison d'oeuvresSales Force Training and ManagementSales Practicum
History of SportIntro to AccountingFinancial Management in SportManagerial Statistical MethodsPlanification de carrièreSport Marketing Practicum
Intro to Sport ManagementConsumer BehaviourQuestions juridiques dans le sportEconomics of SportProject Mgmt: Sport Product Launch or Facility MgmtExternship in Sport Management
Intro to MarketingPresentation Techniques for MarketersWeb Page Design for Marketing and SalesSport Marketing ResearchSport Advertising
Intro to Business Software ToolsSport MarketingFrançais du travail (faible/moyen/fort)Retailing in SportField Work in Sport or Independent Study in Sport
Social Media as a Business ToolDelivering Quality Customer Service

Ready to apply?

Click here to find all the information you need to complete your online application.

How to apply