Program Overview

Program Brochure 2023-24
Tourism Management
Application deadline

March 1 for Fall Semester

Minimum admission requirements

Quebec Secondary School Diploma or a level of education that is deemed equivalent by the College.


High School Diploma

About the program

Champlain College Saint-Lambert is the only public English CEGEP to offer the three-year tuition-free Tourism program in the Greater Montreal area and will prepare you for exciting opportunities in the Tourism industry.

Tourism Management students will discover the field’s many facets, study the world and different cultures, learn how to use the most recent technology, and network with Montreal’s tourism business leaders. You will obtain an in-depth knowledge of hotel operations, customer service, tourism law, master financial tools for tourism operations, learn about strategic promotion within an internet culture, and how to evaluate tourism potential and interpret trends.

The opportunity to travel and experience the industry is a vital component of the learning experience in the program. Students will plan and partake in local, regional, national, and international trips to link theory and practice. Local field trips could lead you to visit significant industry players such as Air Canada and Air Transat, Queen Elizabeth Hotel, VIA Rail, and Tourisme Montreal. You could participate in conferences and regional competitions such as the Jeux du Tourisme. The yearly trip could take you to a faraway destination like Costa Rica, Iceland, France, Barbados, Czech Republic, England, Switzerland, Hungary, Panama, or China.

Tourism is an important sector of the Quebec, Canadian, and the world economy, contributing to over 735,300 jobs in Canada alone. Approximately 90% of students find employment through their two-month work-study session required at the end of the tourism curriculum.

You will learn

As a graduate of this program, in addition to being qualified to work in the tourism industry, you will have among your assets:

  • Communication skills (including public speaking)
  • Familiarity with research methodology
  • Critical thinking skills
  • The ability to work as a member of a team
  • Practical business experience (stage in industry)
  • Knowledge of the principles of management, marketing, promotion, finance and sales

The possibilities

Graduates of the program quickly climb the ladder into management careers working for tourism associations, federal and provincial tourism ministries, airlines, cruise lines, events and meeting planning companies, convention centres, hotels and resorts, tour operators, wholesalers, and corporate and leisure travel companies. You could end up planning, leading, or marketing an event, a world travel package, or working in the hospitality industry.

Program Grid

Introduction to Geography

This course provides the student with an overview of the Earth͛s physical environment, human patterns, and cultural diversity. Students will explore different regions of the world and examine the transformation of human and physical environments by culture; climate; physiography; demography and social change; resources and economic structures; urbanization and development; language, religion and other cultural traits. The course also provides an overview of how
states form, their jurisdictions and boundaries, and how these change over time.

Introduction to Tourism Management

This course will give the students an understanding of the tourism industry, its structure, the 8 sectors, and its basic
terminology. The past, present and future of tourism will be studied in terms of global and national perspectives. The
focus of the course will be on tourism entry-level employment and management careers. Students will be encouraged to
practice time management and other study techniques

Computer Applications for Tourism

In this course students will examine the importance of technology and computer applications for the travel and tourism
industry. Topics that will be addressed will include the essentials of computer systems, Microsoft Office, the use of the
Internet, as well as technological advances as they pertain to the travel and tourism industry. Simultaneously, lab
emphasis will be on learning to work with the computer as an effective tool.

Tourism in Latin America & Caribbean

This course provides an overview of tourism in the dynamic region of Latin America and the Caribbean. It will consider the physical and human geography, economic development, political structures and its relation to international tourism.
Students will locate and categorize the main points of interest typical of the region and assess its tourism potential, taking into account different types of tourist motivation. Students will use geographic vocabulary, maps, models, diagrams and statistical tables. Positive and negative impacts on the destination will be considered, as well as current news events.




Physical Education

Introduction to Tourism Marketing

This course will analyse the range of tourism supply by categorizing different products and services. Tourist products and services will be considered from the point of view of business marketing. Students will not only compare various products, services, and attractions, but also identify business opportunities.

Industry Field Studies

Training for a career in tourism cannot happen without being exposed to the tourism industry outside the college. All tourism businesses are different in terms of their operations, how they are managed, and what the responsibilities are of their employers. The course, then, gives the students the necessary eye-opener into several tourism service companies to gain an early understanding of the working world. This will also facilitate the student͛s preparation for a career orientation in the tourism industry.

Tourism Research Methods

This course is a step-by-step guide to researching and writing about topics pertinent to the Tourism Industry. During the semester a practical hands-on approach will provide the framework for understanding how to assess, read, evaluate and manage information. By the end of the course the students will have examined the entire process of doing research and will have designed a research project of their own. Accordingly, computers will support this dynamic process as the learner advances through the different stages of research.

Customer Service Management

In this course, students will examine all the components involved in providing excellent customer service. Particular
emphasis will be placed on welcoming tourist clients – the hospitality process of customer service in the various tourism sectors. Moreover students will learn the importance of professionalism when working with tourists and will include developing skills on how to intervene in situations that require protocol, how to resolve conflicts, and how to use the phone as a means of rendering quality customer service. Guest speakers and outings will complement the course.

Tourism in Canada & USA

This course provides an overview of tourism in Canada and the United States. Students will be able to provide potential tourists with a wide range of geographical, historical and cultural information on the Canada and the USA. Students will situate main geographic elements, carry out inventories of potential sites, and identify characteristic heritage elements.
Using geographic vocabulary, maps, models, diagrams and statistical tables, students will sort facts and data, adapt the information to the clientele and provide the results in the appropriate format




Spanish I

Designed for students in the Tourism program who have no previous knowledge of Spanish. Basic structures, vocabulary,
comprehension and oral expression will be the focus of this course. Cultural content will reflect the reality of the Hispanic World.

Hotel Operations

In this course the intricacies of travel automation will be explored. Classes are designed to prepare the student to function effectively in an automated environment through the use of a central reservation system. During this course, students will perform basic functions on computer reservation systems pertinent to the accommodations sector.

Sustainable Tourism Practices

More and more tourism businesses try to integrate sustainable development principles to maintain and grow their
companies in environmentally and socially responsible ways. In this course knowledge will be acquired and applied to face the challenge of making tourism more sustainable tomorrow through the operational management practices of tourism businesses.

Destination Analysis: Europe

Students will learn to analyse the tourism patterns of the European continent and relate them to the global tourism
structure. Emphasis will be placed on each country͛s geography, history, political structure and economic situation and its
influence on tourism. Students will learn to achieve objectives by systematically participating in cooperative learning
activities and an independent research task.

Tourism Consumer Behaviour

This course will analyse customer behaviour in Tourism. Students will explore psychological theories of perception, personality, and motivation as they relate to tourist behaviour. Personal factors and interpersonal factors affecting decision making; market segmentation; target market selection; positioning; and statistical travel data will be included.

Sales Techniques

This course will focus on applying tourism sales techniques. Particular emphasis will be placed on examining the ethical standards expected of a sales person in Tourism, processing information on products, services and target clients. In addition, students will learn how to make contact with present and potential clients. Moreover, the different steps in the
sales process will be looked upon and students will apply these skills in various tourism sector situations including telephone and online sales. Furthermore, students will be asked to search for sponsors in their participation of a sales
event. Finally, understanding and applying the principles of internal selling will be covered.



Tourism Strategic Promotion & Internet Culture

Marketing through communications can stimulate or deflate a tourism business or organization. If poorly understood,
communications might raise concern. However, a good command of tourism communications provides a powerful
marketing tool and a protection against the bad press that can plague a private business or public organization. The main objective of this course is to allow students to understand the various components of the tourism communications
process, and to provide them with the tools necessary to prepare media trips and tourism trade events. A particular
emphasis will be put on the emergent internet culture, so prevalent now in the field of tourism communications. Students will learn about the current evolution of travel media relations, and about the best practices available to them, as well as success indicators allowing travel professionals to monitor the results of their communications.

Spanish II

This is a continuation of Spanish 101 for Tourism program students. This course completes the study of the basic structures, vocabulary, comprehension, oral expression and culture of the Spanish language in the Hispanic context.

Destination Analysis: Exotic

This core course is designed to provide students the opportunity to analyse the tourism potential of the exotic
destinations of Africa, the Middle East, Asia and Oceania from a Canadian and International perspective. Students will
identify current and potential zones of tourist traffic, situate populations in the cultural context and evaluate the
strengths and weaknesses of key tourist destinations.

Customized Individual Travel

An individual’s uniqueness often provides the starting point to planning a customized itinerary that will meet their personal expectations and budget. Professional planners must be able to interpret this individual’s needs in addition to knowing geography and worldwide infrastructure as it pertains to the multitude of individual travel components. More importantly, planners must also identify, categorize, and interpret the resources available to them. In this course, students will assume the role of travel planners and learn how to identify the components of a request for travel arrangements.
Then students will learn how to differentiate between various prices (interpret and apply correct construction techniques) and their formats and construct complete client itineraries detailing all activities and costs. Students will also be prepared to write the TICO and OPC travel counsellor exams.

Finance for Tourism Operations

Monitoring and analysing the financial performance of a tourism business is an essential management responsibility.
Accounting principles, financial statements, budgeting and forecasting are unfamiliar territory for most tourism professionals. However it is important for future managers in any tourism business to acquire a general understanding of financial aspects. This course gives students understanding of key financial concepts and the skills in performing basic financial tasks in certain tourism business situations.



Physical Education

Events, Meetings, Conventions

Students will examine the entire process of organizing meetings, events and conventions including site inspection,
developing the program, logistics, and post-event evaluation. Together with guest speakers from the industry, this course will offer students a hands-on approach to enable them to elaborate their own project.

Career Planning

This capstone course prepares students for the transition from the academic to the professional work environment and
their work-study. Students will be assessing their strengths and weaknesses in terms of knowledge and skills.
Opportunities will be provided to facilitate the transition, including assessing strengths and weaknesses in terms of knowledge and skills, determining how to choose a tourism career, updating their curriculum vitaes, preparing a cover
letter and preparing for interviews. Discussions will take place about professional behavior, importance of networking, work ethics, as well as analysing various workp

Groups & Charters

Tour operators are the key organization in the travel package industry, providing the logistical skills needed to package
transportation, accommodation and destination activities in ways which appeal to the traveling public. In this course students will analyse different kinds of group packages, discover the reasons for their popularity and learn how to put together a total tour package. Particular emphasis will be placed on creating and pricing tours as well as contracting of services.

Tour Management

This course allows students to differentiate between the roles of a tour manager and a tour guide. It provides them with the skills required to manage a tour. It will allow them to identify their own leadership style, to learn how to assess the needs of a tour group, to select and format information which they will be called upon to provide during a tour, to
administer a tour budget, to apply general principles of hospitality in a specialized context, and to report professionally on the tour.

Tourism Marketing – Final Project I

This course focuses on the essentials of tourism service marketing and the application of marketing activities. Particular emphasis will be placed on how tourism businesses set marketing objectives, select a target market, decide on a marketing mix, set prices, and how to elaborate a marketing plan. The marketing plan created in this course is the first
part of the comprehensive assessment.

Français du travail


Physical Education

Quebec’s International Tourism Potential

This course provides an overview of tourism in Quebec. It will consider the physical and human geography, economic
development, political structures and its relation to international tourism. Students will evaluate the tourist facilities that the province has to offer, identify areas of Quebec that are suited to the international market demands and recommend courses of action for regions that meet the needs of domestic and international tourists.

Tourism Management & Trends

In this course, students will learn to recognize social changes likely to influence tourism management practices. They will recognize trends in consumerism and marketing as well as establish connections between trends and foreseeable changes in the tourism industry. They will learn to exploit trends that are crucial for tourism organizations.

Human Resource Management

This course will focus on supervising a small work team. Students will learn how to recruit, select, train and prepare
employee orientation as well as learn the basis of working with unions and various work legislations. Moreover, students will learn how to evaluate and motivate employees. Particular emphasis will be placed on applying the acquired skills to
various tourism careers.


In this course, issues and procedures for reservations will be examined as they pertain to the tourism and travel sectors.
Consequently, the focus will be on data based systems as they apply to today͛s industry and more specifically for the
management of reservations. This course will continue to develop the student͛s knowledge and understanding of
automation and the principles apply to many sectors of the travel and tourism industry.

Final Project II*

This course focuses on formulating promotion objectives, brochure creation, writing advertising copy when appropriate,
organizing public presentations and the production of a complete integrated marketing communication plan based on the marketing plan established in the fifth semester. It is part of the comprehensive assessment.

Work Study* (7 Weeks)

This last course is the second required element of the comprehensive assessment. Here, students will apply their acquired knowledge and skills in an actual tourism work environment. It involves work-study placement, working in a Tourism host institution in at least two (2) different departments for seven (7) weeks, regular progress reporting, the preparation of a work-study report, and an evaluation during and at the end of the work-study period. At the end of the process, all students are called back to the college for a half day evaluation which includes an oral presentation of their work-study. This will complete the Comprehensive Assessment for the Tourism Program.

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